Stacy Zeal

Are you boosting posts trying to get leads? Here’s why it might be holding you back, and what to do instead . . .Meta makes it super easy to boost a post.They say "Don't you want this post to reach 1000 more people?" and you say "Yep!" then spend a few bucks and get a few likes and 0 (or very few) leads.You think "Ads don't work for me" and give up.But here's the thing.... a boosted post tells Meta to show your post to people who are more likely to comment, like, or share. Not people who are...

Ready to explore the significance of video testimonials in marketing? Join me and China Morgan, founder of Vidlo, as we delve into the emotional connection and authenticity these testimonials bring to brands. In this episode of Roadmap to $1 Million, I'm hanging out with China Morgan, the brains behind Vidlo. We're diving into the magic of video testimonials and how they can totally transform your marketing game. Vidlo is all about helping companies show off real customer stories, and we get...

As entrepreneurs, we often get swept up in the excitement of chasing the latest trend. It's like we're on a never-ending quest for the next big idea. But let's have an honest moment – innovation isn't always about creating something brand new. In this episode of Roadmap to $1 Million, we're going to explore the importance of sticking to what works and scaling it. Effective marketing hinges on identifying what clicks with your audience and doing more of that. It's about being repetitive,...

Are you a business owner looking to maximize your marketing impact while managing your budget efficiently? Investing too much or too little in untested marketing strategies can lead to missed opportunities and wasted resources. It's time to rethink our approach to marketing budgeting and achieve meaningful results. In this episode of Roadmap to $1 Million, I'm excited to be joined by my good friend Patrice Malloy, a top-notch Financial Consultant. We're teaming up to dive into the...

The key to successful training programs is understanding the needs and motivations of clients and providing support based on those insights. Don't underestimate the impact of engaging, digestible content and practical application in driving better results for your business! In this episode of Roadmap to $1 Million, I'm super excited to have Carrie Graham with me. She's a whiz when it comes to instructional design, and she's here to share her insights on what makes a training program really...

Wondering whether it’s time for you to start running Facebook Ads? This episode of Roadmap to $1 Million is all about the right time for online service businesses to start investing in ads. We're going to chat about why you can't just rely on organic marketing anymore and how stepping into the world of Facebook and Instagram ads can really give your business a boost. I'll be pointing out three big signs that signal it's time to start putting some money into advertising: hitting a growth...

Do you know the two most powerful marketing tactics that can skyrocket your business, regardless of industry? Watch this live replay to learn how email marketing and word of mouth can drive massive ROI and elevate your brand.And with ConvertKit's new Recommendations Tool, you can easily combine these 2 approaches to create massive growth in 2024!Recommendations allow you to...Reach New Audiences: Reach new people by tapping into the followers of creators who recommend you. Get your newsletter...

Does any of this sound familiar? Your revenue has plateaued and refuses to climb. You are overwhelmed and marketing is the last thing on your mind. Your business lacks a robust marketing strategy. If so, these are definite hints that you might need expert assistance. On this episode of Roadmap to $1 Million, we're tackling a crucial topic: determining the perfect moment to hire a Chief Marketing Officer. I'm here to guide you through the unmistakable indicators that it's time to think about...

Debating hiring an ad agency, finding a freelancer, or training your in-house team? There’s a lot to consider when making this decision with cost being one of the biggest. Learn how much it’ll realistically cost you to hire an agency vs. running your Facebook ads in-house. In this episode of Roadmap to $1 Million, we will explore the ins and outs of Facebook advertising for the year 2024. I'm going to break down everything from the expenses involved to the most effective strategies out there....

One Google search for “best tools for small businesses” and you’ll get a sea of search results. In this episode of the Roadmap to $1 Million podcast, I’m revealing the 5 most impactful tools I use to grow my online business. These are tools I actually use and recommend to my clients all the time. This episode and blog post contain affiliate links that pay us a commission for recommending it at no additional cost! First on the list is ThriveCart, my absolute favorite for selling digital...